Google AdWords is a one-of-a-kind marketing tool that gives you the power to reach billions of people throughout the world. With a single well-placed ad campaign, you can promote your services and products. Most of all, the entire process is relatively simple as long as you have a strategy!
Paid searches have a wide reach, and with a pricing model that is relative to your budget, even businesses with shoestring budgets are able to benefit from Google Ads. This is because you can make your ads as broad or precise as you want, changing the return on investment (ROI) and the kind of traffic you generate.
But how do you maximize the benefit of every single campaign? How do you reach more people? If you want to increase traffic without breaking your budget, here are some tips to creating an effective Google Ads campaign:
1. Do Research
There are several things you should know before you ever open up the panel to develop a new ad. First, who are you targeting? What are they searching for? What is the purpose of your ad? If you don’t know, then you need to do your research.
Keep in mind that Google AdWords is a significant investment of time and money. You will need to actively work to increase brand awareness in order to make this work.
Next, you need to know who will be interested in your products and how they interact with ads. Check out the ads of your competitors to see how they operate. Take notes. Get inspired.
2. Include a Clear Call-To-Action (CTA)
Having a good, succinct call-to-action is always a positive. People want direction—and they want it to be obvious. Tell people exactly how they should act if they are interested in what you are offering. Do they Buy Now? Click Here?
3. Create Targeted Landing Pages
One of the most common mistakes people make having a generic landing page. Don’t forget that a landing page is what seals the deal. It is where conversions take place. Build a targeted landing page that provides more details about the ad and convinces the visitor to at least come back to your page or continue their search throughout your website for information.
If your landing page fails, your ad fails too.
4. Create Multiple Versions of Your Ads
Before beginning an ad campaign, you should create several versions. Ideally, you want around 10. Just like publishing a book, the manuscript is never what makes it to the hands of the reader. In other words, your ads will undergo numerous changes before they truly start to have an effect. Therefore, test multiple versions, see which ones provide the best conversions, and nix the ones that don’t work. Learn from your mistakes.
The more data you gather in the beginning, the better off you will be in the long run.
5. Never Stop Testing
Work is never really done. Once you have launched your ad and start seeing numbers with the conversion tracking, you need to keep testing. Constantly make adjustments. Fine-tune the performance until you have a formula that is flawless. Change up the ad copies, landing pages, keywords, and anything else you find that doesn’t serve you.
Even if a change generates a small bump up in ROI, it’s worth it.
In short, an effective Google Ads campaign is built around five things: research, a call-to-action, testing, multiple ad copies, and targeted landing pages. Without these five pillars, your campaign won’t be as successful as your competitors’.