Website traffic is both an important indicator and driver of business growth. If you implement a good conversion strategy, increased website visitors would result in more sales. That’s why many website owners are very concerned about driving traffic to their websites. And just to be clear, conversion, despite it being one of the most important elements of a website success, is unachievable without website visitors. There is a SEO Firm in New York which can help you to grow your website traffic.
So, how do you go about increasing traffic to your website?
Well, below are a few of the top ways through which you can push your website hits higher. But even as you do so, be on the lookout for new developments in the marketing field.
- Use Attractive Headlines
The most important part of your content is your headline. It’s the first thing that users see before scrolling up to read the rest of the content. And if it’s not compelling, even the most well written post will go unread. Before deciding on your headline, come up with a variety of ideas and take your time to pick what you think would be the most relevant and attractive. While doing this, try to focus on what your website visitors would like to see so that you can fully capture their attention.
- Use Social Media
Producing great content isn’t enough. You need to go the extra mile and promote your content so that people can find it. One of the ways to do this is to use social media platforms like Twitter and Facebook. These are popular, free marketing tools that you can leverage to greatly drive traffic to your website. For instance, you can use short tempting links on Twitter to direct users to your website.
- Email Marketing
This is a great way of staying in contact with your customers. It can greatly increase your website traffic. You can do this by sending them regular newsletters alongside links to pages on your website, where they get to learn more. However, ensure you control the frequency of the emails so that your customers don’t feel overwhelmed to a point of unsubscribing from them. You can send them emails with weighty subject lines once in a while so that they’re interested in reading through.
- Long-Tail Keywords
Even though short-tail keywords are searched more frequently, it’s not that easy to rank them on search engines. On the other hand, with long-tail keywords, you’re better placed as you have the advantage of ranking higher for inquiries related to your services, and the higher the ranking the more the traffic. Additionally, most people use specific expressions to search for things online, and therefore, with long-tail keywords, they’ll easily get to your product.
For any business to be successful, increasing website traffic is a strategy every business owner should embrace. Even so, as you increase your website traffic, also ensure your conversion rates go up so that you get the most out of the traffic.