You must have heard it before, and if you haven’t, we repeat it: nothing beats content upgrades when it comes to providing value to your customers when asking for their contact information like email addresses. A monthly or weekly newsletter might not do the trick for customers who you want to convert by getting their contact information. To turn them into a subscriber, you need something more robust; something that can give them content that will be helpful to them in many ways.
Most businesses have seen that if you offer a great piece of content at the end of your blog posts, it will lead to higher conversions and, eventually, higher sales. People like content that satisfies their thirst for knowledge and gives them complete information about a specific niche or topic of their interest.
You can offer your audience all sorts of content that you can easily create, but the best and most popular way is to upgrade your content in the form of an ebook. You can easily make it with the designrr ebook maker in a couple of minutes, and you will have a resource that you can use to your advantage as well as your customers.
WHY UPGRADE TO AN EBOOK?
With easy to use the software, you can make your ebooks in just a few minutes. The best thing is that you already have your content in your hands. You don’t need to create content that takes time. Here we are assuming that you have a plethora of blogs under your name in the archives folder. You can gather posts that relate to the same topic and repurpose them for your ebook.
HOW TO CREATE AN EBOOK?
The process of ebook creation has become effortless thanks to software like a designrr. All you need to do is to follow the following steps, and you are good to go:
CHOOSE THE TOPIC AND BLOGS
The first step is to choose the topic of your ebook. It cannot be just any topic. It has to be something that your customers have shown interest in or an item that is currently trending. You can use Google Analytics or any other online tool to find out what your audience is interested in. You can also check your blog or your competitor’s blog to find out the post that has got the most interactions. Once you have that one post or topic, you need to choose the blogs that are related to that topic. Make sure that you don’t go off-topic otherwise that can be a real turn down for your audience. Remember that you are trying to increase customer loyalty, not decrease it.
We suggest selecting five of your posts for your ebook. That will ensure that your content is not too long and digestible. It’s better to have multiple short ebooks instead of a single long one. People are more interested in smaller content that directly relates to what they are consuming.
ARRANGE THE POSTS
Once you have selected the articles or posts that you want to repurpose, you need to arrange them logically so that it creates a smooth flow from start to finish. No one likes to read stuff that seems to have breaks or that doesn’t relate as a whole. Broken information means that you don’t know what you are talking about or that you are rambling. None of these ideas promote trust and loyalty in your brand. You need to show your audience that you are an expert in the field of the niche that you are discussing in your ebook.
INTRODUCTION AND CONCLUSION
Once you have selected your posts and arranged them in an order your readers will appreciate, you need to write an introduction and a conclusion for your ebook. The presentation has to be attractive that will engage the reader and make them read your ebook till the very end. It has to lure even the most uninterested people and make them want to know more. The conclusion is where you can summarize your ebook and let your readers know what they have learned and how they can apply it all. You can promote your brand throughout the ebook, as long as it’s tasteful and not done too much.
DEVELOP A COVER DESIGN
Once the content is generated and repurposed, you need to design a cover. It should be simple yet aesthetically pleasing. Don’t just shove all types of visuals in it. Make it by the topic you are discussing.
CREATE YOUR EBOOK
Voila! Your ebook is ready, and you can share it on your website, your social media pages, and your email subscription list to enhance your relationship with your existing customers as well as acquire new ones. Easy, right?
Just because you have already created blogs on your website, doesn’t mean that you can’t use it again to deliver value to your customers. Not only can you provide them with content that matters, but you can also add recent and specific insights into the introduction and conclusion section to add depth to your ebook. So, what are you waiting for? Start creating your amazing ebooks now.