Do you want to start your online store but don’t want to deal with the hassle of stocking and shipping products yourself? Or maybe you’re looking for a way to take your business to the next level by selling products under your brand name. If so, then private labeling might be just what you’re looking for. This article will explain what white label Shopify development is and how to get started using Shopify’s eCommerce platform. So read on to learn more!
Let’s start by understanding what private labeling is.
What is a Private Label Model
Private labeling involves purchasing products from an existing manufacturer, branding them with your name, and selling them to customers. In addition, as the brand owner, you’ll also provide the manufacturer with product specifications, such as size, shape, design, and features. For instance, if you’re selling apparel, the manufacturer designs and produces clothing to meet your specifications.
Before going further, let’s clear the air on two phrases often used interchangeably, private labeling and white labeling.
Private Label vs. White Label Products
As explained earlier, private labeling involves branding a product with your name while controlling the design and features. On the other hand, white labeling involves only branding a product with your name but not controlling any aspect of the design or features.
An example of a white-label model would be when a company, such as Amazon, sells products from a manufacturer but uses its brand name. While selling the product under their brand name (white label), they don’t control any aspect of how the product is made or what features it has.
Now that we understand the difference between private and white labeling. Let’s move on to the next step and discuss the advantages of private labeling.
Advantages of Private Labeling
Since there are several e-commerce models, including dropshipping, let’s focus on the benefits that make private labeling stand out.
Control of Design & Features – As the brand owner, you have full control over how your product is designed and its features. This means you can differentiate yourself from competitors selling the same products by customizing them according to your preferences.
Branding and marketing control – By selling products under your brand name, you have full control over your marketing strategy, which allows you to focus your efforts on what works best for you. For instance, you can limit who sells your products and how they are promoted.
Pricing Control – Since you can influence the features of your brand’s products, you can also control the pricing. This makes it easy to adjust your prices according to market demand and maximize profit margins.
Sell Wholesale – You can also leverage private labeling to sell products in bulk and become a wholesale supplier. This allows you to target larger companies and businesses, leading to higher sales volumes.
Disadvantages of Private Labeling
To enable you to plan effectively, it’s important to also understand the drawbacks of private labeling.
Higher Startup Costs – Private labeling requires more upfront investment than other eCommerce models, as you need to purchase products in bulk and make sure they meet your branding requirements.
Quality Control – Quality control is an important factor with private labeling, and you must produce high-quality products consistently if you want to maintain customer loyalty. You must choose manufacturers with a proven track record of producing high-quality products.
Choose a Niche
Having understood the advantages and disadvantages of private labeling, you should now decide which niche you’d like to focus on.
It’s a good idea to select a niche with steady demand and products that are likely to be successful with customers. Also, research the market before investing your time and money into it.
Some of the things to consider when choosing a niche include the following:
Product durability – Don’t go for products that can easily break or wear out
Cost of production – Look for products that won’t put too much strain on your budget
Unique products – Consider products that are different from what’s already on the market.
Research for a Factory and Order Samples
Now that you know the niche you’d like to focus on, it’s time to find a factory that can produce your products.
Make sure you ask for as much information as possible and double-check the quality of their products by ordering samples. Once satisfied with the product, you can place your order for the bulk of your products.
Open a Shopify Account
Shopify is an eCommerce platform that makes creating an online store and selling products easy. To get started, you’ll need to open a Shopify account and configure your store with all the necessary features.
Once everything is set up, you can start uploading product images and descriptions and creating marketing campaigns to promote your brand.
Private labeling is a great way to start selling products online. With the right strategy and planning, you can capitalize on the advantages of this eCommerce model and maximize your chances of success. To get started, choose a niche that fits your budget and preferences, find a reliable factory, order samples for quality control, then open an online store with Shopify.
