If you want to make more sales with your online business, then you’re going to need to change things up a little. After all, it has been stated that doing the same thing over and over is considered insanity. So in this quick article, I’m going to be covering a few tips that you can utilize in order to make more sales with your online business. And the best part? Some of these tips are going to be very quick and easy to implement. Let’s begin now.
Utilize Mobile-Optimized Landing Pages
First and foremost, you need to start utilizing landing pages. It’s been tested and proven that landing pages tend to convert much better than websites. The reason for this is simply because landing pages focus on one goal, and one goal only. While on the other hand, websites usually have multiple options or goals for you to choose from. This is a big distraction that can significantly reduce your conversions.
When utilizing landing pages, it is also very important that all of your pages are mobile-optimized. If your landing pages aren’t mobile-optimized, then you will be losing out on a ton of conversions. The good news is most companies that create landing pages already come with mobile optimized pages, so you won’t need to do any extra work. There are also a few more things that you’ll need to be doing when it comes to utilizing landing pages. Let’s look at the next tip when it comes to making more sales for your online business.
Collect Leads And Follow Up
Would you like to have your very own form of traffic that you can control? Then you’re certainly going to want to start collecting leads and building up your email list. Nowadays, many people are saying that email marketing has died completely, but that couldn’t be any further from the truth. In fact, email marketing is one of the best ways to generate a nice return on investment. Consider it this way. While you build up a large email marketing list, other forms of PPC traffic are continually increasing in prices.
So while others struggle to pay for ads and generate leads, you’ll always have a massive list that you can send simple emails to in order to make sales. Just make sure that you continuously follow up with them because if you don’t, that is one way that you can actually lose out on people opening up your emails and of course, making sales.
Implement Order Bumps
Unfortunately, this is a feature that not a lot of online business owners know about. The good news is that it’s actually very easy to set up depending on the software that you use. I’m getting ahead of myself though. An order bump is simply another option for someone to purchase a product from you on a specific checkout page. All the customer has to do is check off a box, that’s it. This is probably one of the easiest ways to generate more sales because it’s coming from customers who are already investing in your business. Just keep in mind that this is an advanced feature and not all software tools are going to come with. So be ready to do some research as well as shopping around.
Recommend Related Offers
Here is another really easy way to make more sales when it comes to your online business, and it’s going to be by recommending related offers to your customers. Nowadays, people are trying really hard to generate new customers, but the fact of the matter is that it’s actually much easier to sell more to your already existing customers.
So how do you do this? By recommending even more related offers that they might be interested in. Keep in mind that it can be more offers from you, or offers from someone else (which is referred to as affiliate marketing). An easy way to do this is to simply add a recommended offer on your download or thank you page.
Another great spot to add a recommended offer is going to be in your first email follow up. Just make sure that the offer is as related as possible to what the targeted audience is already interested in.
So if your customers just bought a product about Facebook advertising, make sure that the offer is complementary to what they’ve already invested in. For example, it could be about how to create high converting Facebook ad pictures. Or it could even be about how to grow your Facebook fan page to make even more sales. Notice how the platform Facebook didn’t change at all? That’s because it would be a very related offer for this specific audience.
So there you have it. That’s four great ways to really increase your sales for your online business. Some of these are going to be very easy to implement, and some of these are going to be as fundamental as simply using a landing page (as opposed to any other type of page).
Regardless of where you are with your online business right now, make sure that you go ahead and try out one of these tactics that you believe will work the best for you. After all, you’ve got nothing to lose and only many more sales to make. Thank you for reading.