With influencer marketing at an all-time high, many businesses find it challenging to connect with the right influencers. However, brands that are able to connect with the right niche influencers are able to do wonders for their company. Read on to discover six ways to find the right niche influencers on social media.
1. Search on Social Media
Brands must begin the process of finding the best influencers on their favorite social media platforms by searching for influencers that are already interested in them. Using social media monitoring tools to track mentions on platforms like Instagram, Facebook, and Twitter makes it easy for brands to start working with niche influencers. These apps will send alerts and notifications any time your brand is mentioned on social media.
Once relevant influencers have been pinpointed through your tracking app of choice, make it a point to reach out to them. Many of these social media listening services allow brands to connect with these influencers directly through the dashboard.
2. Use the Right Hashtags
Hashtags are another way for brands to connect with niche influencers. These hashtags are keywords influencers and brands alike use to make their content accessible and searchable across social media platforms. Relevant hashtags like #blogger, #influencer, or #sponsored are basic examples of hashtags that will point brands to new influencers.
To really make sure you find the right influencers for your niche, it’s best to use more niche-friendly hashtags. For example, a makeup brand should use #beautyblogger to find a beauty influencer.
3. Find Influencers with High Engagement
In addition to finding influencers within your niche, the best influencers for your brand are those that will be able to boost your business. This means you should search for influencers with an active following and high engagement. Influencers with higher engagement rates will have several hundred likes on their photos, recent comments under their content, and new followers on a daily basis. By partnering with influencers that have active followers and higher rates of engagement, you can guarantee that they will be able to positively promote your brand and influence others to follow you and even become customers themselves.
Many brands that end up dissatisfied with influencer marketing often choose influencers that don’t have the metrics to back up their claims. Brands can spot these types of influencers by looking at the history of who they’ve worked with, analyzing their engagement rates, and determining what types of followers they have.
4. Use Google Alerts
Google Alerts is another helpful tool brands can use to find the right influencers. By using keywords related to your industry, services, or products, you can set Google Alerts to find brand advocates that are already working with similar brands or posting content within this niche. These alerts will send you daily emails of any relevant posts containing the keywords you’ve selected. Keep adding various keywords to these alerts to make sure your searches point you to the most relevant influencers.
5. Try Influencer Marketing Platforms
Influencer Marketing Platforms are an effective way to find top influencers that are the best for your niche. These platforms are essentially giant databases that categorize influencers by engagement, reach, social platforms, look, and more. These platforms make it easy to reach out and even measure and run campaigns with them.
6. Always Analyze the Influencer’s Audience
As social media platforms are all about image, it’s easy for anyone to make themselves appear to be an influencer. This is why it is so important for brands to analyze the audience of an influencer before working with them. As many social media users tend to purchase their followers to appear more influential, it’s important that brands do all they can to avoid falling for this trap. With certain apps and tools, you can dig into an influencer’s audience to learn more about whether or not this person is the right choice for your brand.
When niche influencer marketing is done properly, it can have fantastic results for your brand. Make influencer marketing work for you by using this guide to help point you to the right influencers for your audience.