Category: Marketing

Daily 2.5 quintillion bytes of data are produced on the internet. Currently, machine learning is on the rise, never have we had so much data to be used for pattern recognition and digital model development. …

If the business does not have a website online, it will lose a huge part of possible profit. This is why many companies work on developing a nice web page that will help them become …

Search Engine Optimization, or SEO, is often considered to be the steppingstone of a successful online marketing campaign. For the uninitiated, it covers all the elements, strategies and practices that help in improving the ranking …

Starting a business is always a challenge – but picking a competitive industry can make the task seem too daunting. However, if you are an enterprising entrepreneur, you may want to consider exploring a specialized …

When it comes to your content and the rank of your website there are plenty of easy hacks that you can use. However, if you want to use them you need to know what they …

So you’ve started your agency, scored a handful of clients, and things are going well. You’ve perfected your services and are planning to hire people. You want to focus on scaling your business to seven-digit …

Do a simple Google search of the most popular beauty blogs and you’re likely to find websites of today’s most popular bloggers who post tutorials on everything from hairstyles to the latest trends in makeup.  …

When you think about business to consumer marketing (B2C), you might imagine fancy adverts or attention-grabbing headlines. Meanwhile, business to business marketing (B2B) needs to take a very different and much more subtle approach to …

It’s that time of year when most of the people you meet haven’t just given up on their New Year’s resolutions but can’t quite remember what they were in the first place. That’s fine if …

Guest posting is a technique where you post your article on a website which you do not own. It is a method where you borrow someone else’s article. Usually, you link your site to the …