Mobile internet usage has skyrocketed over the last couple of years. In fact, mobile has surpassed desktop usage for the past three years.
But surprisingly, a lot of business websites aren’t mobile-friendly. Not only that this is causing a major headache for users, but it’s also a loss of business opportunities as well.
There are hundreds of reasons your business should have a mobile-friendly site. In this post, we’ll talk about why having a mobile responsive site is critical to your overall business strategy.
We’ll also discuss some considerations to keep in mind when designing a mobile responsive site.
1. It improves user experience
Do you know that your mobile site users will leave in an instant if they can’t find what they’re searching for? Well, according to Google’s Think Insights, they’ll do so, 61 percent of the time.
Therefore, having a positive user experience on your site is a must. If users have a positive experience with your mobile site, they’re 67 percent likely to buy your products and services.
2. It is recommended by Google
There is no denying that Google is the most popular search engine. Therefore, it’s a smart move to follow what it loves.
Google recommends having a Responsive Web Design (RWD). It also favors mobile-optimized sites when showing results for searches that are made on mobile devices.
Moreover, the search engine now estimates that approximately half of the online searches come from mobile devices. There’s no doubt that mobile organic search is outperforming desktop organic search.
3. It reduces your bounce rate
According to Sytian Productions, a top web designer in the Philippines, “Even if your regular website is doing well in the search results, if it still looks awful on a smartphone or tablet, you’ll still have a problem with your bounce rates. Non-responsive sites will suffer high bounce rates. For instance, you have content that’s too clunky or stripped down, that it’s too challenging to work with as compared to your content on your desktop site.”
As a result, Google will interpret high bounce rates as a signal that your website is irrelevant. Over time, this leads to a significant drop to your rankings.
RWD means that you’re no longer compromising the kind of content that you’re putting out, regardless of the device.
4. It helps increase your conversions
Having a responsive site design boosts your conversions by giving a seamless, optimal user experience, because it doesn’t need any redirection to an alternate URL based on user’s device. Thus, it speeds up load times.
Not to mention, it scales to fit any type of device. It doesn’t require the user to zoom or scroll to navigate your website accurately. Having these features keeps visitors, happy, which boosts your site conversions in the long run.
5. It can boost your sales
Modern technology has made mobile phones that can do almost anything a conventional computer can do. Not only that it’s convenient for a lot of users, but it’s also lighter at the same time.
It can complete tasks like organizing files, gathering information, and even shopping if they’re on their way to work. All they need to have is a stable internet connection.
As a business, you need to take advantage of this, to get as many sales as possible. If you’re not taking advantage of potential mobile shoppers, then you could be missing out on a lot of prospects.
6. Responsive site designs are preferred for SEO
Responsive sites are easy to maintain. Even Google publicly admitted they prefer a responsive site design as they give the best user experience.
RWD lets you have a single URL. Therefore, Google will only have to crawl one domain which removes the possibility of having duplicate content.
It also takes less work than having to maintain a regular site and a separate mobile version.
7. It will adapt to future devices
One of the greatest benefits of having a responsive web design is that whatever screen size someone is using to view your site; it will be appropriately displayed for that screen size.
So, in the future, as new devices will come out, and will be used when browsing the internet, your site will still look great.
Ideally, your site should give users an easy-to-use mobile experience. Having a mobile responsive site is no longer a great feature to add in your website these days. It’s crucial because it significantly affects the growth of your business.
Over to You
Having a site that’s unresponsive to mobile devices is like wearing only one layer of sweater in the harsh weather.
You’ve thought that you’ve come prepared and yet it isn’t enough. The truth is, most prospects are already expecting your site to be mobile-optimized.
Without it, your business won’t be viewed by others as modern and relevant. So, don’t compromise your business by not having a site that isn’t mobile-friendly at the moment.