If you have a business, it needs to be on Facebook! However, if it isn’t, it seems your business is invisible. With more than 2 billion users worldwide, the reach of this giant social media network is unprecedented. And, it is a great marketing tool for businessmen like you.
However, being present on Facebook is not going to benefit your business if you don’t have smart marketing strategies. Further, in today’s competitive world, it’s necessary to make your brand stand out from the crowd. Read out these seven best Facebook marketing strategies to boost your business and establish a unique identity-
Build A Business Page For Facebook Marketing
An excellent Facebook marketing page is the identity of your business. It is the place where you share your content, promote your products and services. So, creating a good page that attracts the audience is of utmost importance.
Keep it simple and catchy. Create a custom URL matching your social media handles. Make your brand’s logo visible and highlight information about the business details. Don’t forget to provide the contact details so that the potential customers can get in touch with you.
Get Clear On Your Goals
If you start without any goal or intent, you won’t reach anywhere. So, think about the marketing goals you want to achieve. Do some researches about your marketing plan and know what you need to implement. But, increasing the customers’ engagement rate should be at the top of your marketing agenda.
Know Your Audience
Knowing your audience and customers is an important aspect of marketing. For this, you need to grab information about their age, location, interests, job, and the time when they are active on Facebook. You can use Facebook Audience Insights and demographics to know the audience better. It helps to analyze the reach and effectiveness of your posts. This way, you get an idea of what kind of content engages them most.
Create Relevant, High-Quality Content
Now that you know your goal, and your target audience, the next step is to create high-quality, engaging content relevant to your brand. But, it is crucial to create a balance between engaging content and promotional posts.
Self-promotion can hinder your relationship with the followers. Further, no one is going to pay attention to what you promote, if they don’t follow your page. So, start with creating most of your posts with customers’ stories, creative ideas, and engaging content. If the followers find your content interesting, you can start promoting your products slowly.
Use Facebook Live Videos And Stories
Using the Facebook live stream feature to post videos is the best way to engage the customers. You can post behind-the-scene videos, share announcements or teasers. The best thing about this feature is that no one knows what to expect. So, you can create a great deal of excitement among the audience.
It is important to act natural while using the live feature, as you won’t get another chance to edit the content. You can hype up your content with Facebook stories and ask people for feedback. It will help drive more traffic to your page.
Make Your Business Legit On Facebook
You might have seen verified pages on Facebook. For giant media companies or global brands like Coca Cola, it is a blue checkmark next to the name of the page. And, for small businesses, it is a grey checkmark. The Internet-famous personalities are also eligible to apply for a blue checkmark. However, it is a bit hard for small or local businesses to get a blue mark for their page.
To get a blue for your Facebook business page, you need to expand your follower count. Once you exceed the minimum follower count required to become legit, Facebook will automatically extend the checkmark.
By being verified or having a checkmark next to the Facebook page’s name, customers get to know that you are a real deal. It also helps if someone has set up an unofficial page for your business or several businesses run with the same names.
Besides, a Facebook verification badge helps your page rank higher in the search results. It makes it easier for people to find your business.
Post Your Content At The Peak Times
Use Facebook Analytics to know the best time to post on Facebook. Try posting during the weekdays in the afternoon, as it is considered to be the time when most of the Facebook users are active. However, it is best to experiment and see what works best for you.
As the world is turning digital, businesses must have an active online presence. The points mentioned above can help you create a great marketing campaign on Facebook. So, get started with creating an effective Facebook business page and implement the best strategies to take it where you want it to be.