Growing a business is an essential factor for its success. With the use of social media, it is much easier to establish a positive image and create your brand. In today’s business environment, customers want a connection, so the face behind the business is as important as the business itself, and many companies are still not thinking of Facebook pages or LinkedIn profiles as necessary tools to grow their business.
The way business is conducted is changing, as is the way companies advertise, digital, and social media are growing in popularity every day, and companies need to have a robust online presence to stay above their competitors. You can find reputation management companies on Digital Exits.
Here are six tips to help improve and grow your online presence.
1. Mix Your Professional and Personal Accounts
Social media is transforming the way people interact with each other in their personal and professional lives. Social media has allowed businesses to showcase a more humanized aspect of themselves, especially by giving insight into the business owner’s hobbies and passions, or employees of the company’s achievements, which makes your business and brand more relatable to people. Transparency and being relatable are the keys in growing your online presence and attracting more customers to your business or brand.
2. Optimize Your Website for Mobile
Most days, people are visiting sites from their mobile, so if your site isn’t mobile-friendly, customers will not visit it. To grow your presence online you need to have a website site that is visually attractive and optimized to mobile devices. Google ranks your sites mobile experience for search results and search engine optimization.
3. Expand User Experience
There are unlimited options for people to shop at, which means you need to make sure you are giving your customers a good user experience. User experience is a priority for search engines, and it needs to be for your business as well, if you want to grow your online presence. Users want a positive, relaxed and friendly experience, and if your site takes too long to load, customers aren’t going to wait, they’ll move on to a competitor with a better user experience. Conduct data analysis on your site to determine how it is being used and what areas need improvement so that you can expand your user experience.
4. Protect Customers’ Data
To help your online presence, you need to protect your customer’s data and online business from any cyber crimes. For customers to shop on your online business, they need to know that their personal information is safe. You need to establish trust with your consumers. Make sure you have good online security so you can promote yourself as a secure and reliable business that customers can safely interact with.
5. Focus on Networking
Networking plays a big part in running a business and helps in increasing your business success and presence when it is done correctly. Social media has grown network communication to a whole other level and removed limiting barriers of traditional networking. With social media, you can use your resources effectively and reach the desired results. The basics of communication remain the same, establish connections, find something in common, share your interests, hobbies, and passions.
6. Create Valuable Content
Content is critical. Any piece of content available online today, from infographics, videos, or blog posts play a significant contributing factor to the online presence of the websites and businesses that are publishing them. Content marketing is a great way to introduce your brand online and create a personality for it. You want to create relevant, engaging, and informative content that is a representation of your brand’s core values. Google prefers high-quality content, which helps improve your online presence and gets your website higher rankings on the search result page. Increasing your online presence attracts more traffic and, ultimately, sales to your site.