What Exactly Is Hypebeast and What Does It Do?


You may have heard the term ‘hypebeast’ thrown around in recent years. And you may not have thought much of it or what the meaning behind the word even is. However, there is a lot of following behind this trend, and even a company that’s taken on the Hypebeast name and brand.

More curious now? Read on to discover exactly what the digital media company Hypebeast provides and the history of the company.

Origins of Hypebeast

Hypebeast was originally used as a derogatory term to describe individuals involved in a new type of fashion and trend until Hong Kong businessman Kevin Ma decided to use the term as the name of his online blog in 2005.

Over the years, he expanded his online blog into an online business featuring fashion, art, music, e-commerce, gulf, and more. 

The website Hypebeast offers a wide range of free digital content, such as these articles written on this individual’s profile on Hypebeast.

What is on Hypebeast?

Hypebeast has a lot of different types of content to view. We’ll outline each component of the website so you can have the best understanding of what the site features.

For starters, let’s go over the home page of Hypebeast.com. There, you can access spotlight articles, the latest posts, as well as trending ones. Below their article section on the home page is the HypeArt Market, where you can see the latest items for sale on the website.

The homepage is a great start, but you’ll want to narrow your viewing by the various sections on the site, such as:

  • Fashion
  • Music
  • Art
  • Footwear
  • Tech
  • Automotive
  • Entertainment
  • Design
  • Food & Beverage
  • Gaming
  • Watches
  • Sports

We recommend viewing the sections that appeal to you and checking out a few of the articles and other various posts in those sections. For example, the Food & Beverage section features some very interesting articles such as one on a collab between Krispy Kreme and M&M’s where four new donuts will be sold in stores, including one filled with M&M’s.

Separate from the various sections you can view are Hypebeast videos. Here, you can watch various video series that are also on the HypebeastTV Youtube channel. Their most popular series are Essentials, How TO, and The Visits series. 

You can access a page for brands. Hundreds of different clothing brands such as Balenciaga, Supreme, Nike, Adidas, and many others have profiles on the Hypebeast webpage that you can view. There, you can view interesting information about each brand, as well as the latest products and news associated with each brand.

Finally, we recommend going to the official Hypebeast shop at HBX, where you can purchase some of the most fashionable and stylish outfits around today. Our top recommendation for a new accessory to fit any outfit this summer is to check out their new summer shades in this section of their shop page.

And there you have it. You’re now “in the know” about Hypebeast.


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