Lead is a website visitor or post viewer that has given his contact information, usually email, to you. Most people give their email address because they were offered something valuable called lead magnet; otherwise, no one likes to share his email on the internet. Not all of these leads convert to become a customer, which wastes a lot of your time. If you are a realtor, here I have shared tips on how you can get leads that are more likely to become your client.
Create the Right Content
Create blogs, social media posts, and videos on topics that your target audience would like. For example, writing an article about the best places to buy property in your business city would attract a lot of potential clients. It’s not about getting more website visitors; it’s about getting relevant visitors.
Target the Right Audience
Creating the right content for the wrong audience also won’t bring much results. You should know your target audience and how they search queries on the internet. Create audience personas and make sure your digital marketers and SEO experts are targeting the right keywords. The content you write will attract both potential clients and people who offer the same service as you. You know who you need to visit your website and other business channels.
Nurture Each Lead
Don’t go emailing or calling each lead you get. People don’t make decisions that fast. Besides, contacting so many leads would waste a lot of your time. You have to first nurture them until they are ready for the final decision. You can use a tool that provides nurtured leads for realtors so you can save your time and effort. When there are fewer and more relevant leads, you will put more energy into converting them and get better results.