So you’ve started your agency, scored a handful of clients, and things are going well. You’ve perfected your services and are planning to hire people. You want to focus on scaling your business to a seven-digit figure and beyond. To give wings to your dreams, here is a comprehensive guide to help you take your business to new heights.
Find your niche
Agencies are most likely to grow when they are good at one service. Find what you’re good at and excel in that. Keep other collaterals in your bag but pin down at one. There are a couple of agency owners I know who use to sell many services but weren’t making much. As soon as they niched down to one service and focused on providing the best, they started making a six-digit figure every month.
Referrals are your lifelines.
Everybody knows that word of mouth does the best marketing. Ask your long-time clients to refer you within their professional circle. They likely have an array of connections on all levels and can easily share feedback and recommend you. If your existing customer refers to a new business, don’t forget to thank them. Even a handwritten note will serve the purpose.
Increase your pricing once you’re confident
We all know that in the initial stages of any business, one charges nominal rates to acquire more clients. Once you have a few long-time clients in your hand, you can increase your price marginally. If they are happy with your work, they’ll not mind paying the surged costs. A great way to find whether you’re underselling is to investigate your competitor’s prices. Understand your potential client’s interest and budget. Otherwise, you’ll end up wasting time with a little payout and non targeted leads.
Hire virtual assistants
Remember that if you start focusing on marketing, sales, and client services all at the same time, you’ll be having too much on your plate and won’t be able to focus on scaling your business. You can recruit virtual assistants who can handle the tasks effectively. Set clear guidelines for them to make sure the process is streamlined, and they can achieve the result.
Learn to anticipate and adapt trends
In such a fast-paced world, anticipation is the key to learn new things. Learning can be from keynote speakers, news daily, books, or a video, but the most important thing is to interpret the changing dynamics and act accordingly.
Find your way
Own your positions. Grab whatever comes your way and make the most of it. Create repeatable processes that can be performed by your staff who aren’t yet experts in the field. This way, you’ll save time and energy in teaching staff how to get things done.
Scaling an agency requires hard work, dedication, and motivation. If you establish your worth to your clients, you’ll achieve your target. Of course, not all steps would apply to all the agencies. You need to try and test to find what works for you. You may want to recruit people full time than working with freelancers. Or you may want to venture into other niches as well. Find out what works for you in all the ups and downs of the business. Here are 6 ways to scale your business.